Kwanzaa Starts Today!

Kwanzaa lighting-kwanzaa-candles-16x9The Kwanzaa Celebration begins today. The celebration runs from December 26th-January 1st. Many communities around the world are sharing in this Black and Pan-American holiday.

I wanted to take the time to remind you of the seven principles of Kwanzaa. These principles are important I named my business after one of the principles that embodied what I wanted to convey to my community. My company is Ujima Magazine. The seven principles are called Nguzo Saba in Swahili. They are:

Umoja (Unity)- Importance of togetherness for family and community.

Kujichagulia (Self-Determination)- Define our common interest and make decisions that are best for our family and community.

Ujima (Collective Work and Responsibility) – Reminds us of our obligation and role we have to our community, society and world.

Ujamaa (Cooperative Economics)- Emphasizes our collective economic strength and encourages us to meet common needs through mutual support.

Nia (Purpose)- Encourages us to look within ourselves to set personal goals that are beneficial to the community.

Kuumba (Creativity)- Make use of our creative energies to build and maintain a strong and vibrant community.

Imani (Faith)- Honor our best traditions, draw upon the best of ourselves and strive for a higher level of life for humankind. Affirm our self-worth and confidence in our ability to succeed and triumph in our righteous struggle.

Courtesy of

For more information about the ritual of activities and food that goes along with the Kwanzaa celebration.


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